FARCAMA (Craft Fair of Castilla-La Mancha) is one of the most important craft fairs in Europe.
For its edition No. 37 in 2017, Castilla-La Mancha wanted to bet on the evolution and adaptation of its image. photoAlquimia design studio was in charge of developing its new brand image, creating a new logo, which together with a series of graphic resources, were adapted to the different communication tools, both Online (web site creation and social network management) as Offline and communication in press, radio and TV.
Apart from the applications for communication and merchandising, different spaces were also designed inside the Toletum building in Toledo, where the event took place (facade, Welcome area, young area, signage elements and stands of artisans)
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