Design of a trompe l'oeil in a size of 4.5 mts x 2 mts, and printing on a special material of high durability to be walked.
This 3D artwork was made studying the principle of the anamorphic perspective, for the Mahou Radler beer campaign at the Mercado de Motores event in Madrid, on 8/9 September 2018, in order to motivate the public to visit the stand of the brand through a fun and interactive installation. Visitors can be photographed with mobile phone's camera, interacting with the image and keeping a souvenir of their passage through the stand.
Anamorphosis is a perspective effect by which the observed element takes a proportionate and clear appearance, only if viewed from a certain point of view or a preset specific focal lens.
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