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On the occasion of World Water Day 2024, the Canal Foundation launched the "Seven slogans for water" school competition. The aim was to encourage schoolchildren in Madrid to reflect on the importance of water, while developing their creativity in search of the most original and innovative message.
With the winning slogans of the school competition, photoAlquimia created a 200m2 digital art piece inspired by water and World Environment Day 2024, the date of its inauguration.
The artistic installation for the façade of the headquarters of the Canal de Isabel II Foundation was made with 71 pieces of micro-perforated vinyl for installation on all the windows of the building and 274 pieces of polymeric vinyl to cover all the metal profiles of the façade.
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Photography: Marina Gridneva
Photography: Fundación Canal
Art installation: Pilar Balsalobre & Carlos Jiménez (photoAlquimia studio). 2024
Production and montage: Labrado SP
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