Bioinspiration
Observe, learn and imitate nature. All design solutions can be found in it
Durability
Maximization of the useful life of the product. Spare parts after-sales service
Slow design
Holistic, inclusive and thoughtful design, respectful of society and the environment
Timelessness
Universal design, understandable to all, created free from market trends
Less is more
Formal and constructive simplicity. Discard the unnecessary in the design process
Glocalization
Design with a local character, focused on a global market