CREDITS:
Creation, design and production: CARLOS JIMÉNEZ & PILAR BALSALOBRE/ photoAlquimia
Digital Art: PILAR BALSALOBRE/ photoAlquimia
Wine label design: TOÑO ÑORALES "Sisgüey"
Music and video editing: PILAR BALSALOBRE/ photoAlquimia
Photography: CARLOS JIMÉNEZ/ photoAlquimia
Design of a trompe l'oeil in a size of 4.5 mts x 2 mts, and printing on a special material of high durability to be walked.
This 3D artwork was done by studying the principle of anamorphic perspective, for trade fairs of Castilla La Mancha, in order to motivate the public to visit the stand through a fun and interactive installation.
Visitors can be photographed with mobile phone's camera, interacting with the image and keeping a souvenir of their passage through the stand.
Anamorphosis is a perspective effect by which the observed element takes a proportionate and clear appearance, only if viewed from a certain point of view or a preset specific focal lens.
Top