.png){kind=logo}
PIXELATA, sustainable and participatory art
The piece proposed for the project "Carabanchel Creativa" of the City Lab of the IED (Istituto Europeo di Design) and the Madrid City Council was a Street Art installation, made with the pixelation technique, in grayscale, black and white (10 colors) , developing an approximate canvas of 200 x 600 cm. using 3,000 recycled cans, the same ones that are consumed in Spain every 10 seconds. The mural is inspired by a well-known portrait of the artist Salvador Dalí and focuses on the expression of his gaze, as an iconic image of art, recognizable practically by most people.
The reason for working on this material is due to the infinite recycling capacity that an aluminum can has, being an excellent example to transform the concept of garbage into a valuable resource and understand concepts such as recycling and the circular economy. In fact, this piece could not have been made without the participation of many residents who for a month were recycling their cans and taking them to different collection points in the Carabanchel neighborhood.
The mural was permanently installed on the façade of "Matilda", a well-known venue for musical rehearsal rooms at Polígono ISO in the Carabanchel neighborhood.
PIXELATA Carabanchel Creativa from photoAlquimia on Vimeo.
PHASE 1
Collecting cans from neighbors
PHASE 2
Washing and treatment of cans
PHASE 3
Priming, painting and assembly of modules
PHASE 4
Facade installation
PIXELATA is a project to raise awareness towards recycling, citizen participation and the circular economy, through art, design and crafts, created in 2017 by photoAlquimia studio..
The PIXELATA of Carabanchel is part of the “Carabanchel Creativa” project of the City Lab of the IED (Istituto Europeo di Design) and the Madrid City Council.
This part of the project was intended to integrate neighborhood participation in the realization of a piece of Street Art, from materials from recycling.
PIXELATA AWARDS
 |
IDA Design Awards 2017
|
|---|
 |
Bienal Iberoamericana de Diseño 2018 (BID_18)
|
|---|
TECHNICAL DATA:
Title: "Untitled"
Description: Recycled Art piece made on a canvas of recycled beverage cans. Image created with pixelation technique, in large format.
Measurements: 190 x 535 cm. (Approx. 3,000 recycled beverage cans))
Color: Primer base on aluminum. Graphic palette of 10 colors. Montana Colors 94.
Weight: 4,5kg /m2. Total 50Kg.
Authors: Pilar Balsalobre & Carlos Jiménez (photoAlquimia Studio)
PIXELATA ® 2017INDUSTRIAL DESING PIXELATERO ® CEE 2017
